Cookie Policy

1. Introduction

MVS Foods uses a limited number of cookies to operate the Website, maintain secure sessions, remember selected features, support the shopping cart, and improve Website reliability. Some cookies are necessary for the Website to function properly.

Where non-essential analytics or performance cookies are introduced, we will use them only in accordance with applicable law and any cookie preference controls made available on the Website.

2. About MVS Foods

MVS Foods is a consumer-facing food brand operated under Om Sri Venkateshwara Traders, a sole proprietorship owned by Mrs. Maheshwari Vasudevan.

Brand Name: MVS Foods

Website: https://mvsfoods.co.in

Legal Business Name: Om Sri Venkateshwara Traders

Business Structure: Sole Proprietorship

Proprietor: Mrs. Maheshwari Vasudevan

All commercial activities, including Website operations, customer support, order processing, payment collection, shipping, and statutory compliance, are carried out by Om Sri Venkateshwara Traders.

3. What Are Cookies?

Cookies are small text files that a website asks your browser to store on your computer, mobile phone, tablet, or other device. When you return to the website, your browser sends the relevant cookie information back so the website can recognise your browser or remember certain information.

Some cookies last only while your browser is open and are removed when you close it. These are commonly called session cookies. Other cookies remain for a set period or until you delete them and are commonly called persistent cookies.

Similar technologies, such as browser storage, may perform related functions. References to "cookies" in this Policy include similar technologies where the context permits.

4. Why We Use Cookies

We use cookies where reasonably necessary to:

• Establish and maintain secure Website sessions.
• Support account login and an optional "remember me" feature.
• Keep products in a shopping cart while a customer browses or returns to the Website.
• Protect forms, accounts, checkout functions, and the Website against misuse.
• Remember preferences or choices when the relevant feature is available.
• Understand and improve Website availability, speed, usability, and performance if analytics or performance services are enabled.
• Support payment and other services requested by a customer.

We do not use this Policy to claim that advertising or remarketing cookies are in use. We will update this Policy and provide any notice or choice required by law before introducing materially different cookie practices.

5. Types of Cookies We Use

Essential Cookies

Essential cookies enable core features such as secure sessions, account access, form security, shopping-cart continuity, and checkout. The Website may not operate correctly without them. Our current essential cookies include a session cookie and a shopping-cart token. These cookies are not used for advertising.

Functional Cookies

Functional cookies remember choices that make the Website more convenient. For example, if you actively select a "remember me" option when signing in, a persistent cookie may keep you signed in for up to 30 days unless you sign out, clear your cookies, or the token is invalidated for security reasons.

Analytics Cookies

We use Google Analytics 4 (measurement ID G-1DKV8CZFKY) to understand how visitors use the Website, such as which pages are visited, how visitors move through the Website, and whether errors occur. Google Analytics may set first-party and third-party cookies or use similar technologies to collect usage information. These cookies are not required for the Website's core shopping functions.

Performance Cookies

Performance cookies may help us measure page loading, Website responsiveness, feature reliability, and other technical performance. Information from these cookies may be aggregated to help improve the customer experience. If enabled, they will not be treated as essential merely because they are useful to us.

6. Third-Party Cookies and Technologies

Some Website functions are provided with the help of third parties. For example, when you choose to make an online payment, the Website loads Razorpay's secure checkout service. A third-party service may set or read its own cookies or similar technologies when you use that service.

The Website also loads measurement and marketing technologies from trusted third parties, including Google Analytics 4, Meta Pixel (Facebook), and Pinterest domain verification. Meta Pixel may use cookies and similar technologies to measure Website activity and support advertising measurement. Pinterest verification uses a site meta tag rather than a persistent cookie, but Pinterest may still process technical data when you interact with Pinterest-linked content.

Third-party cookies and technologies are controlled by the relevant third party, not by MVS Foods or Om Sri Venkateshwara Traders. Their use is governed by the third party's own terms and privacy information. We select service providers for legitimate operational purposes, but we do not control how their websites or platforms operate.

We do not authorise third parties to place advertising or remarketing cookies through the Website beyond the measurement services disclosed here unless this is separately disclosed and any legally required choice is provided.

7. Google Analytics, Meta Pixel, and Similar Services

The Website currently loads Google Analytics 4 using measurement ID G-1DKV8CZFKY to better understand Website traffic, technical performance, and customer journeys. Google Analytics may collect information such as pages viewed, approximate location derived from IP address, device and browser characteristics, referral source, and interaction events.

The Website also loads Meta Pixel (ID 1688084988922915) to measure Website activity and support advertising and remarketing measurement on Meta platforms. Meta may use cookies and similar technologies when the Pixel is active.

Pinterest domain verification is implemented through a site meta tag so Pinterest can confirm ownership of mvsfoods.co.in for Rich Pins and merchant features. This verification tag does not by itself store a shopping cookie, but Pinterest's own services may process data when you use Pinterest-linked features.

We review the cookies and data involved in these services, update this Policy when practices change, and provide notice or consent controls required by applicable law. We do not describe analytics or measurement data as anonymous where it can reasonably be linked to a device or individual.

8. Managing Cookie Preferences

If the Website displays a cookie banner or preference centre, you can use it to accept, reject, or change available choices for non-essential cookies. Essential cookies cannot ordinarily be disabled through a Website preference tool because they support services you request and core security functions.

You may change your browser settings at any time. Removing a cookie does not necessarily prevent it from being set again when it is required for a new session or a feature you request.

9. Browser Cookie Controls

Most browsers allow you to view, block, or delete cookies through their privacy or security settings. The exact steps depend on your browser and device. Please consult your browser's current help documentation for instructions.

You can generally configure your browser to:

• Notify you before a cookie is stored.
• Block cookies from all or selected websites.
• Block third-party cookies.
• Delete cookies when the browser closes.
• Delete cookies that are already stored.

Browser controls may apply to all websites you visit, so review your selection carefully.

10. Effect of Disabling Cookies

If you block or delete essential cookies, parts of the Website may stop working as intended. For example, you may be signed out, products may not remain in your cart, forms may fail security checks, or checkout and account features may become unavailable.

Disabling optional analytics or performance cookies, if they are enabled, should not prevent you from browsing products or using core shopping functions.

11. Data Protection and Privacy

Cookie information may include a random identifier, session information, cart association, device or browser information, IP address, timestamps, requested pages, and technical events. A cookie itself does not need to contain your name to relate to personal information under applicable law.

We use reasonable technical and organisational safeguards designed to protect information associated with our cookies. Essential session, cart, and remember-me cookies are configured with security controls appropriate to their purpose, such as restricted script access and same-site protections where supported.

We retain cookie-related information only for as long as reasonably required for its purpose, security, record-keeping, dispute resolution, or legal compliance. For more information about how we process personal information and how to exercise applicable rights, please read our Privacy Policy.

12. Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes in Website features, cookies, service providers, business practices, security needs, or applicable law.

The revised Policy will be published on this page with an updated "Last Updated" date. Where a change materially affects how non-essential cookies are used, we will provide additional notice or obtain consent where required by applicable law.

13. Contact Us

If you have questions about this Cookie Policy, the cookies used by the Website, or your data protection rights, please contact us using the current details on our Contact Us page.

Brand: MVS Foods

Legal Business Name: Om Sri Venkateshwara Traders

Business Structure: Sole Proprietorship

Proprietor: Mrs. Maheshwari Vasudevan

Website: https://mvsfoods.co.in

14. Acceptance of this Cookie Policy

By continuing to use the Website, you acknowledge that you have read and understood this Cookie Policy. This acknowledgement is not consent to non-essential cookies where consent is required by applicable law.

Your request to use the Website and its core features permits us to use cookies that are strictly necessary to provide those features. Where consent is required for any optional cookie, your choice will be requested separately and you may withdraw it through available controls without affecting the lawfulness of earlier processing.